Loop is a productivity application geared towards combining apps that we use every day into one. I know that it's difficult for me to keep up with all the different apps that are out there and manage messages and notifications across all of them.

I end up missing notifications from time to time. I end up silencing notifications from a certain provider because I just can't consume all of them.

Loop also aggregates files from multiple sources all into one nice place. I can't tell you how many times I have been sent a file on slack, google drive or other tools and then I'm left wondering where in the hell was that file at. I then end up posting back in slack and asking for the link yet another time.

All of this seems good in theory, but the reality is, aggregating heavy and complex applications is an uphill battle. Like Sisyphus, as soon as you get the boulder to the top you're kicked back down by an API or TOS update from one of the integrations you've incorporated. Do your users blame you or the integration? You, obviously.

Loop does a few things well and we've got some ideas on how they could possibly focus on some specific features but we'll get to that later.

What we like

• I like being able to search for files across the board all in one place. I don't recall ever being able to do this on another platform. This would save me a lot of time.
• The price of around 9.99 a month seems fair and easy to swallow.
• I like how it is different from how the competitor Shift operates. I have tried Shift in the past but didn't like it as it just seemed like a chrome browser in a desktop app with all the applications in their tabs. They were not really "married" together. Loop is tied into the underlying APIs and ties them together in another application.
• The Loops. Loops are basically perpetual filters that help organize your content based keywords or individuals. I see this being really handy.
• Tasks. The tasks feature is really nice and we say a bit more about how this could be a way to focus.

What we don't like

• I would assume more integrations are in the pipeline as I would like to see more of those but I know these type of integrations take a lot of manpower and priority is key here.
• The messaging isn't entirely clear as far as how to get started. It would help if there was some example showing how a "loop" is created or some sort of tutorial as I struggled a little bit on getting my account setup.
• I tried connecting my app to Trello and it gave me an error.
• It seems like there are some platform bugs overall that need to be addressed.
• May want to consider offering a free plan especially until more of the application matures. Perhaps limiting the number of integrations on a free plan so people can continue to get their feet wet who are not ready to pay.

I think more content that educates me on how to get started and set up my account would go a long way. I know that people's attention span is limited but if they've signed up, a quick explainer or demo could go a long way. Especially some information around Loops and how they are "supposed" to work.

By this point, it' pretty obvious that we like products that do 1 or 2 things really well. I think Loop has a lot of room to grow but as I was using it, one feature that really stood out to me was the Tasks. Searching for files is great but I had a little epiphany while using Loop. I think that by focusing on Tasks, Loop could pull ahead.

My thought process was that Tasks were being automatically created based on information within emails or messages. I personally didn't see this happen but it got me thinking. If Loop were able to implement some natural language processing and automatically create tasks based on aggregated emails, I would certainly pay monthly for it. I can't tell you the number of times that I've missed a task because I read an email and didn't write something down or said "oh I'll remember that". I've used GMail Tasks for literally 3-4 minutes and I hated it. If Loop could automagically grab tasks from my email, and then add them to Asana, Monday, Trello then I think there is significant room for growth.

As of now, LoopHQ receives a score of 62%:

• Originality: 6
• Product Market Fit: 7
• Message Clarity: 5
• Total Addressable Market: 7
• UI: 7
• Ease of Use: 6
• Execution: 6