PersonaTool brings shared understanding of personas and customer-focused work to product teams who live in Trello. 1. Define, refine and prioritize your personas - Document the characteristics of your target and buyer users - Choose or upload an appropriate avatar image for easy identification and creation of empathy - Mark primary persona as the main target of your product design and prioritization decisions - Reorder personas by importance to make persona priorities explicit 2. Share personas with the Team and Stakeholders - Share personas with multiple Trello teams and boards, e.g. Development, UX, Marketing, Sales - Send them to stakeholders as a shareable weblink or use Pdf, Docx, Markdown or HTML export formats - Embed personas in tools your team love and use, like Miro, Confluence, Notion, Slack, Coda and many more 3. Prioritize product backlog with the User in Mind - Assign personas to cards and adjust the importance of user stories or task cards for each persona - Order your backlog by customer value - Help your team think about what functionality or special cases might have to consider for each user story 4. Review how your team delivered value to the customer - Review what is on the table and what your team have worked on to attract your target users - Overview actual and completed user stories or task cards assigned to each persona - Dig deeper by using 'group by lists' view or 'group by importance' view of assigned cards